Expressing yourself sounds simple, but often feels uncomfortably vulnerable.
As the classic bold shoe, UGGs are the perfect motivation to get men to take a leap of faith in their self-expression. Because ultimately, sporting UGGs is the best start to expressing yourself regardless of fear.
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UGG will partner with entrepreneur Simon Squibb to help people take the first stop in facing the fears holding them back from their dreams.
Affirm Your Sole
Through the UGG app, users will receive daily affirmations reminding them to face their fashion fears.