SUCCUMB TO THE ETERNAL CHEESE
Kraft Singles struggle to maintain sales after Labor Day, when summer comes to end and burger gurus everywhere close those their grills up before the air gets chilly. But Kraft Singles are the perfect Fall food: they’re ooey, gooey and a weird kind of orange. And it’s spooky just how much you crave them—after one bite, there’s no turning back.
PAID SOCIAL
We will send out a set of PSA’s on socials warning folks of the inevitable craving to sweep over them.
OUT OF HOME
Leading into Halloween, ads will be presented in the three phases representing stages of the all consuming craving: before, during, and after the change.
LANDING PAGE
QR codes link to a landing page relaying the inevitable transformation to an existence fixated on the ultimate craving.