KRAFT SINGLES
Kraft Singles have always fought an uphill battle against a “Not real cheese” standpoint from cheese hardliners everywhere. The reality is that even in a world of Michelin Star restaurants, top chefs prefer Kraft Singles for their meltability and craveing-inducing flavor.
Let’s show that the world of Kraft is a one-way street. After one bite, there’s no going back. They’re just too irresistible.
SUCCUMB TO THE ETERNAL CHEESE
We will create an awareness campaign showcasing the slow, inevitable transition of our civilization into mindless wanderers fixated on the singular craving: KRAFT
Leading into Halloween, we'll send out a set of PSA’s on socials warning folks of the inevitable craving to sweep over them.
SOCIAL: MELTING HOUR MOMENTS
We’ll ask people to share their most intense Singles cravings with Kraft on X. We’ll post the ones that make the cut and are worthy of being #MeltingHourMoments
(I NEED TO MOCKUP TWEETS WHICH WILL GO BELOW THIS TEXT)
OOH
Ads will be presented in the 3 phases representing stages of the all consuming craving: Before, During and After the change.
LANDING PAGE
QR codes link to a landing page relaying the inevitable transformation to an existence fixated on the ultimate craving.
